The new semi-permanent color from Elegance plus has a formula that does NOT contain damaging ammonia or peroxide. It is a safe product that men and women can enjoy. This might be used to add just a few highlights or even all over color. Try it on your face to fill out and give you a full beard appearance. This is the perfect semi-permanent hair color to make your hair designs really pop and stand out. You now have an option to test out that new look before committing to it. Whether your hair is naturally blond or uncolored at all this Elegance plus semi-permanent color will work for you.