Introducing Rolda Cosmetics—the brand for men who want the best looking & smelling hair. The water-based Force Hair Pomade has a masculine fragrance and provides medium hold & medium shine, making it perfect for any hairstyle & all day hold. Its water-based formula contains an organic extract, Aloe Vera, to help soften & hydrate the hair. It is perfect for all day styling & hold without leaving any residues or flakes and washing out easily. The Force Hair Pomade is free from damaging ingredients such as alcohol & is the perfect solution for keeping your hair in place all day long! As always Made for Men, Approved by Barbers.